How Do You Market A Wellness Program?

What is the purpose of a wellness program?

The purpose of employee wellness programs is to improve employees’ health and well-being, often through preventive care.

Goals can include preventing and managing chronic diseases to lower their health and economic burden, improving employee morale and motivation, and improving employees’ quality of life..

Why do wellness programs fail?

Corporate health and wellness programs are more popular than ever. We say they fail when they fall short of accomplishing their goals and objectives. … Most corporate health and wellness programs are started because employers want to help employees stay healthy and they would like to spend less on health care.

How do you promote a wellness program?

11 Simple Ways to Promote Your Wellness ProgramAdvertise. What good is a great wellness program if employees don’t know anything about it? … Capture Attention. Use a consistent, positive tone in your communication. … Keep Messages Simple. … Use the Power of Storytelling. … Target Hard-to-Reach Employees. … Communicate Effectively. … Encourage Wellness Program Diversity. … Be Consistent.More items…•

What should be included in a wellness program?

What to include in an employee wellness programFitness activities. Anyone who works 40+ hours per week in an office setting needs to find time to move around and exercise. … General health benefits. … Mental health & stress-release activities. … Social activities. … Community service activities. … Team building activities.

What makes a wellness program successful?

Support from all levels of management is key to the success of your wellness program. To gain management support, inform managers about the program early on and encourage them to participate. Regularly communicate the goals of the program and the anticipated benefits to both the company and employees.

What are the different types of wellness programs?

10 Examples of the Best Workplace Wellness ProgramsOn-site fitness centres. This might be considered the granddaddy of all corporate wellness program examples. … Smoking cessation programs. … Transit options. … Paramedical services. … Yoga classes. … Lunch and healthy snacks. … Employee assistance programs. … Naps.More items…•

How do I start a wellness business?

Here are seven business ideas you can start in this industry.Become a certified personal trainer. … Buy a fitness franchise. … Start a health and wellness blog. … Sell health and wellness products. … Start a certified health coaching business. … Become a personal chef. … Create a corporate retreat center.

How do I create an online wellness program?

Below are the 5 steps you need to take in order to create a profitable online wellness business!Figure out your speciality. … Put yourself out there. … Create an irresistible offer! … Start generating leads and pitching your services! … Focus on the money making activities.More items…•

What is a wellness strategy?

Effective wellness strategies can help alleviate both absenteeism and presenteeism, and their related costs. … Create an organizational culture that promotes health and wellness. Building a healthy organizational culture involves both the physical work structure and the employees’ perception of the work environment.

What are the 7 areas of wellness?

Wellness is multidimensional including: Spiritual, Physical, Emotional, Career, Intellectual, Environmental, Social. Wellness is a full integration and the pursuit of continued growth and balance in these seven dimensions of wellness.

What are some wellness activities?

8 Wellness Activities to Incorporate Into Your Corporate Health ProgramWalking meetings. Even if you have a standing desk, it pays to get moving during the work day. … Meditation breaks. … Mid-day fitness. … Cooking classes. … Flu shots. … Fitness challenges. … Wellness challenges. … Employee surveys.

How does a wellness program work?

An employer approach to improving employee health, wellness programs include activities such as company-sponsored exercise, weight-loss competitions, educational seminars, tobacco-cessation programs, and health screenings that are designed to help employees eat better, lose weight, and improve overall physical health.